Jacqueline Fassett

Jacqueline Fassett’s Resume

Areas of Expertise

  • Salesforce Marketing Champion
  • Marketing Automation Strategy ​with Salesforce (Sales Cloud, Education Cloud, Nonprofit Cloud)

View my Pardot/MCAE App here

Read the articles I’ve written here

Experience

Salesforce

Senior Solution Consultant, Marketing Automation June 2022 ​-​ present

  • Responsible for enabling clients on Salesforce Marketing Cloud (formerly ExactTarget), Pardot, & Salesforce.
  • Planning and leading discovery and solution sessions, gathering clients’ business requirements, developing quality documentation, and designing and presenting marketing automation solutions to clients based on best practices.
  • Winner of the Salesforce Labs FY23 Pardot App contest. View the app here!
  • Portland/Hillsboro Earthforce Co-Leader

Traction on Demand, a Salesforce Company

Lead Marketing Automation Solution Consultant March 2021 ​-​ May 2022

  • Responsible for enabling clients on Salesforce Marketing Cloud (formerly ExactTarget), Pardot, & Salesforce.
  • Planning and leading discovery and solution sessions, gathering clients’ business requirements, developing quality documentation, and designing and presenting marketing automation solutions to clients based on best practices.
  • Voted a Traction All-Star in Jan ’22 by my peers, joining the CEO’s Advisory Council.
  • Chosen as a Change Champion to help peers navigate the transition during the acquisition of Traction on Demand by Salesforce.

Sercante

Nonprofit Practice Lead/CRM & Marketing Automation Strategist August 2019 ​-​ February 2021

  • Salesforce Marketing Champion 2020
  • Leading Sercante’s initiative as a Salesforce.org partner to help impact-focused organizations use Pardot to fulfill their mission.
  • Oversaw the planning of the B2B Marketer’s party at Dreamforce 2019- cohosted by Sercante and Salesforce Pardot.
  • Consultant and Engagement Manager for Salesforce & Pardot projects with Nonprofits, Higher Education institutions, and progressive businesses.

Idealist​ ​Consulting,​ ​Portland,​ ​Oregon​

Marketing Automation Specialist & Pardot Consultant May 2018 – July 2019

  • Lead Pardot projects for large nonprofits and progressive businesses.
  • Streamlined Marketing and Sales processes to improve internal relationships and the bottom line.
  • Created and lead efforts to develop the Pardot Strategy offerings for clients.

Idealist​ ​Consulting,​ ​Portland,​ ​Oregon​

Marketing Strategist September ​2016​ ​-​ ​September 2017

  • Quadrupled the number of prospects and MQLs in ​Pardot through strategic lead generation.
  • Increased​ ​blog​ ​views​ ​by 300% through the creation of​ ​high-quality​ ​content.
  • Increased​ ​social​ ​media​ ​engagement, ​brand​ ​awareness, and reputation.

Marketing Consultant 2015 – 2018

  • Helped emerging small businesses strategically grow their clientele through engaging marketing campaigns.
  • Freelance​ ​Clients: Grandpa​ ​Beck’s​ ​Games,​ ​Picasso​ ​Artistic​ ​Salon,​ ​Saunte​ ​Wellness​ ​Center,​ ​Level​ ​Up  Fitness,​ ​San​ ​Antonio​ ​Plastic​ ​Bricks

Septic​ ​Medic​ ​Inc,​ ​Boring,​ ​Oregon​ 

Marketing Manager September​ ​2014​ ​-​ September​ ​2016

  • Generated​ ​an estimated $7 Million​ ​in​ ​revenue​ ​through​ ​targeted​ ​traditional​ ​and digital​ ​marketing.
  • Produced​ ​seasonal​ ​print​ ​ads​ ​that​ ​increased​ ​revenue​ ​by 33% each run.
  • Implemented new technology to monitor and improve ​online​ ​brand​ ​reputation which​ helped improve ​market​ ​share​ ​by 800%.

Luciano​ ​Restaurants,​ ​San​ ​Antonio,​ ​TX​ 

Marketing and Design Director January​ ​2013​ ​-​ ​August​ ​2014 

  • Streamlined​ ​social​ ​media​ ​posts,​ ​earning​ ​a​ ​2100%​ ​fan​ ​growth.
  • Developed​ ​a​ ​brand​ ​guide,​ ​budget,​ ​and​ ​marketing​ ​strategy​ ​for​ ​short-term ​and long-term​ ​company​ ​and​ ​concept​ ​goals.

​Nonprofit​ ​Experience  

  • Junior​ ​League​ ​of​ ​Portland​ Member, Chair, and Volunteer of the Year award winner 2015 – present
  • Harper’s Playground Associate Board Member and Gala Task Force team, 2021 – present
  • MITCH​ ​Charter​ ​School​ ​Board​ ​Member, Vice Secretary, Marketing Committee Chair 2016 – 2019
  • Chi​ ​Beta​ ​Delta​ Chief Membership ​Officer 2010 – 2011
  • Over 1,500 hours volunteered at various nonprofits from 2009 – 2022

User Group & Speaking Engagements

  • Salesforce Marketing Champion who is a regular contributor at Salesforce Pardot User Groups across the globe
  • Dreamforce ’18 & ’19 Pardot Expert
  • Salesforce Nonprofit User Group Leader 2017 – 2021
  • Amplify Portland Co-Leader 2019 – 2020
  • Campaign Influence & the Marketing Metrics that Matter, Snowforce 2020
  • Is your nonprofit ready for Marketing Automation?, ForceAcademy LA 2019
  • Ethical Email Marketing, BLD PNW 2019
  • A Career in Marketing Automation, PSU AMA 2019

Education and Certifications

  • Salesforce Certifications
    • Marketing Cloud Email Specialist 2022 – present
    • Admin 2019 – present
    • Nonprofit Cloud Consultant, 2019 – present
    • Education Cloud Consultantm 2021 – present
    • Pardot Consultant 2018 – present
    • Pardot Specialist 2017 – present
  • People Management Mastery, Howells Group 2019
  • HubSpot Certification 2016
  • Texas​ ​State​ ​University,​ ​San​ ​Marcos,​ ​TX​​ – BFA

Salesforce Certifications

Want to work together? Reach out to me: jacquelinefassett@gmail.com